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2014 Hyundai Elantra Super Bowl XLVIII Ad "Nice"

When Johnny Galecki happens upon an attractive young woman driving the same "Nice" Hyundai Elantra as him, sparks, pavement, cars and even Richard Lewis fly.

Air Time: Fourth quarter
Celebrity Participation: Johnny Galecki (Actor, CBS’s Big Bang Theory), Richard Lewis (Comedian, Curb Your Enthusiasm)
Spot Description: “Nice” features the 2014 Hyundai Elantra and follows Galecki’s character in an escalating game of compliments between two identical Elantras, showcasing the innovative performance, style and technology features of Hyundai’s new sporty compact sedan. Legendary comedian Richard Lewis makes a cameo appearance as Galecki’s passenger, adding his own sarcastic commentary to the narrative.
Director: Jim Jenkins (Directed Hyundai’s 2013 Super Bowl Spot “Team”)

Creative Credits:
Executive Creative Director: Greg Braun
Creative Directors: Robert Prins and Max Godsil
Art Director: Aisha Hakim
Copywriter: Matt League
VP, Director of Integrated Production: Jamil Bardowell
SR. Content Producer: Nicolette Spencer
Content Producer: Chris Schaldenbrand
Associate Content Producer: Brian Searles
VP, Group Account Director: Marisstella Marinkovic
Account Director: Nicole Timerson

Production Company: O Positive
Director: Jim Jenkins
DP: Bojan Bazelli
Executive Producer: Ralph Laucella
Producer: Marc Grill
Production Manager: Devon Clark
Casting Agency: Kathy Knowels Casting

Editorial Company: Arcade
Editors: Paul Martinez and Greg Scruton

Animation/Graphics Co: The Mill

Song Title: Evil Woman – Electric Light Orchestra

Record Mix Place: Eleven Sound
Mixer: Scott Burns

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