Air Time: First quarter
Music: Bruno Mars Soundtrack “Count on Me”
Spot Description: “Dad’s Sixth Sense” features the all-new 2015 Hyundai Genesis, dramatizing the near misses and saves of everyday parenting. The commercial is a heartfelt, humorous father and son story filled with breathtaking saves, culminating with a hair-raising near miss – thanks to Genesis’s Automatic Emergency Braking system. The commercial features the song, “Count On Me” from Bruno Mars’ multi-platinum debut album “Doo-Wops & Hooligans.”
Director: Frank Todaro (Directed Hyundai’s 2013 Super Bowl Spot “Stuck”)
Creative Credits:
Agency: INNOCEAN USA
Executive Creative Director: Greg Braun
Creative Directors: Robert Prins and Max Godsil
Art Director: Vince Feliciano
Copywriters: Josh Cassidy and James Embry
VP, Director of Integrated Production: Jamil Bardowell
Senior Producer: Harry Lowell
VP, HMA Account Services: Marisstella Marinkovic
Account Director: Bryan DiBiagio
Account Supervisor: Heidi Clemens
Production Company: Moxie Pictures
Director: Frank Todaro
DP: Eric Schmidt
Executive Producer: Karol Zeno
Producer: Laura Heflin
Editorial Company: Arcade Edit
Editor: Geoff Hounsell
Record Mix Place: Eleven Sound
Mixer: Scott Burns
Song Title: "Count on Me," Bruno Mars
VIA «2015 Hyundai Genesis Super Bowl Ad "Dad's Sixth Sense"»