A disappointed mom starts a petition on change.org asking Plasmon to eliminate palm oil from its classic biscuit. The voice of that single mom reaches other moms: it multiplies and amplifies. Plasmon listens to all these moms and changes the biscuit formula. The new Plasmon palm oil free biscuit is announced with the initiative #welistenedtoyou…and mums turn from haters to eaters.
Creative Credits:
Advertising Agency: Alkemy Digital_Enabler, Milan, Italy
Executive Creative Directors: Federico Ghiso, Giorgio Cignoni
Copywriter: Maria Vittoria Apicella
Art Director: Giuseppe Calì
VP Communication and Digital PR: Matteo Menin
Strategy Director: Giorgio Chiaramonte
Social Media Manager: Francesca Mc Closkey
Account Director: Federica Busino
Account Manager: Barbara Ruscio Levi
Brand & ADV Marketing Manager: Serena di Matteo
Senior Product Manager: Francesco Meschieri
Junior Brand Manager: Gaia Lorenzi
via: adeevee.com