Hugo Red - Hugo Boss New Fragrance for Man Jared Leto taps by Hugo Boss for the new fragrance called Hugo Red. As Leto personalities, this fragrance are perfect for the daring and fresh man with attitude. Bottled in red and smells little bit oriental, this fragrance offers metallic, grapefruits and galbanum as the top notes, followed by fresh tropic pineapple, cedar and rhubarb as the middle notes then ended with tonka bean and amber for its base notes.