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Zales "Balloons" Proposal Holiday Ad, Let Love Shine

This holiday season Zales is launching its new "Let Love Shine" ad campaign and highlighting a new set of breakthrough musicians. “Balloons”, the video above, headlines the Holiday campaign. “Balloons” highlights the jeweler’s proprietary “Celebration” bridal collection and showcases the brands expertise and standards in the industry.

Zales’ 2013 holiday campaign features the talented band Lord Huron and their track ‘Ends of the Earth’ . This creative work pairs this breakthrough artist with modern love stories, encouraging the audience to “Let Love Shine” and consider Zales when gifting from the heart.

In 2010, Zales helped launch The Black Keys to fame by using their music for a holiday TV spot; Alabama Shakes (below) and Various Cruelties also enjoyed great success after partnering with Zales.

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