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The Sunday Times "Icons" - a brilliant one-take piece of film

Brilliant new ad campaign just unveiled for The Sunday Times, created by Grey London the "Icons" advert is thrill to view.

Being tasked with promoting The Sunday Times’ month-long series and refresh of its Culture section got us thinking. What are people’s favourite iconic cultural moments across film, music, art and TV? Why do some things enter popular culture and remain there, while others fall by the wayside?

Shot in one stunning take by Us through Academy Films, the film tips its hat to some of the most instantly recognisable moments from culture through the ages. In just 50 seconds, it recreates six iconic scenes from more than 500 years of history: Rodin’s The Thinker, the epochal ‘bench scene’ from Forrest Gump, the Mad Men title sequence, Michelangelo’s seminal Creation of Adam, the Mr Pink/Mr White ‘altercation’ from Tarantino’s Reservoir Dogs, and, finally, the helmeted, Grammy Award-winning electronic duo Daft Punk.

Creative Credits:  
Ad Agency - Grey
Creative Director - Dave Monk
Creatives - Jonathan Rands & Johan Leandersson
Agency Producer - Debbie Impett
Director - Us
Production Company - Academy Films
Executive Producer - Lizie Gower
Producer - Juliette Harris
DOP - Ben Fordesman
A&R Operator - Simon Wood
Art Director - Alison Dominitz
Hair & MakeUp - Lu Hinton
Stylist - Rebecca Hale
Casting - Hammond & Cox
Editor - Dave Stevens @ Assembly Rooms
Post - Electric Theatre Collective
Grade - Aubrey Woodiwiss

Behind the scenes...The making of The Sunday Times "Icons" advert.

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