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The Co-operative Bank’s Everyday Rewards TV Advert "Richard’s Story" About Gorilla Gardening


Richard Reynolds moved into his Elephant & Castle flat more than 10 years ago, and found himself frustrated and depressed by the lack of gardens & greenery in his area.

Since 2004 he has adopted neglected patches of public land and uses his skills to transform them into beautiful gardens, for the benefit of his community.

Creative Credits:
Advertising Agency: Leo Burnett, London, United Kingdom
Copywriter: Blake Waters
Art Director: Steve Robertson
Executive Creative Director: Beri Cheetham
Group Executive Creative Director: Justin Tindall
Tv Producers: Rebecca O'sullivan, Abbie Mclean
Planner: Max Keane, Sophie O'Brien
Production Company: Pulse
Director: John Dower
Editor: Leo King, Stitch
Postproduction: Time Based Arts
Audio postproduction: Grand Central

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