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Samsung and BBH London Will Put Our Children To Bed With "Bedtime VR Stories"

Every parent knows that a bedtime story is a special moment in a child’s day. But what if parents can’t always be there to read to their children? With longer working days and hectic schedules, it’s harder than ever to be home for bedtime.

Introducing Samsung Bedtime VR Stories, an app that means parents and children can share a story, even when they’re apart. So it’s no longer “once upon a time” but rather “happily ever after”. The app provides a VR story environment where parents and children can see and interact with each other for an immersive, shared experience.

Though still in the prototype phase, Bedtime VR Stories represents a future facing platform for storytelling. In helping parents and children spend more time together, it is a small glimpse of Samsung’s vision for VR and technology more widely.

Below, a 360 Walkthrough...

Creative Credits:
Agency: BBH London
Creative Team: Martin-Jon Adolfsson and Oksana Valentelis
Creative Director: Joakim Borgstrom
Strategy Director: Damien Le Castrec
Strategist: Tom Patterson
Chief Strategy Officer: Jason Gonsalves
Chief Production Officer: Davud Karbassioun
Business Lead: Julian Broadhead, Polly McMorrow
Global Business Development Director: Tim Harvey
Account Manager: Lara Worthington and Katharine Gritten
Copywriter: Nick Kidney
Print Producer: Simon Taylor
Additional Contributors: Amrita Das, Richard Cable,Jeremy Ettinghausen,Vix Jagger, Chris Meachin, Alex Matthews, Sarah Cooper, Patrick Dedman, Kate Frewin-Clarke, Matt Bertocchi, Katie Callaghan
Unit 9 Credits
VR Creative Director: Henry Cowling
Art Director: Fred Aven
3D Artists: Sophie Langohr, Steve Campbell
Storyboard Artist: Sophie Conchonnet
Technical Artist: Josep Moix
UX Designer: Camille Theveniau
Designer: Mariusz Kucharczyk
Sound Design: Chris Green, Sound Design
Head of QA: Dominic Berzins
QA Lead: Eve Acton, QA Lead
QA Senior Tester: Tom Watson, Ayesha Evans
QA Tester: Andrew Heraty
Executive Producer: Richard Rowe
Senior Producer: Emma Williamson
Film Credits
BBH Producer (Digital): Samuel Bowden
BBH Producer (Film): David Lynch
BBH Assistant Producer: Sarah Cooper
Production Company: Black Sheep Studios
Editor/Editing House: Black Sheep Studios
Print Credits
BBH Producer: Simon Taylor, Katie Callaghan

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