Lacoste's "The Big Leap" is the epic illustration of the new Lacoste campaign "Life is a Beautiful Sport". Starring Paul Hamy and Anna Brewster, created by BETC and directed by Seb Edwards. The ad features the music/song title: "YOU & ME" ft Eliza Doolittle - Flume Remix.
He is about to risk it all to win the game of his life.
It will take him confidence and courage to make the leap, beautifully.
Ad Agency: BETC, France
Management: Bertille Toledano, Brune Failliot, Matthieu Kuster
Executive Creative Director: Remi Babinet
Creative Director: Antoine Choque
Art Directors: Damien Bellon, Gabrielle Attia
Copywriters: Gabrielle Attia, Damien Bellon
Strategic Planning: Clement Boisseau
Traffic: Michele Bertona
TC Producer: David Green
Production Company: Wanda
Producers: Patrick Barbier, Romain Cavagnac
Director: Seb Edwards
Music: Discolsure - “You & Me” ft Eliza Doolittle – Flume Remix / Universal Music Publishing