Santa Maria   +  Super Bowl XLVIII

AXE Peace Make Love Not War Super Bowl XLVIII Ads

In a world filled with war, the greatest weapon is love. Make love, not war with new AXE Peace.

Creative Credits:  
Ad Agency: BBH London
Executive Creative Director: David Kolbusz
Creative Team: Daniel Schaefer and Szymon Rose, Jack Smedley and George Hackforth-Jones
Product Designer: Rosie Arnold
Director: Heather Cuss
Producer: Ryan Chong
Assistant Producer: Laura Graham
Production Company: MJZ
Director: Rupert Sanders
Executive Producer: Debbie Turner
Producer: Laurie Boccaccio
DoP: Greg Fraser
Post Production: Iwan Zwarts @ The Mill
Editor/Editing House: Neil Smith @ Work Post, London
Sound/Music: Will Cohen @ String & Tins and Factory Studios

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