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A British Villains 'Rendezvous' in Jaguar's 2014 Super Bowl Commercial - It's Good To Be Bad

Jaguar's first ever Super Bowl ad will feature U.K. actor Ben Kingsley. The "It's Good To Be Bad" star of the Rendezvous commercial focuses on promoting the brand as a sophisticated British villain invading the U.S. luxury vehicle market to challenge mainstays like Porsche and Mercedes-Benz.

Have you ever wondered why in Hollywood movies, all the villains are played by Brits? Visit http://www.britishvillains.com and let us introduce you to the newest British Villain. #GoodToBeBad

Creative Credits:  
Creative Ad Agency: Spark 44
Media agency: Mindshare

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